Communication for Professional Success

by Anna Faherty
access120 days access
cpd hours4 CPD hours

This course will enable you to:

  • Understand the impact of effective communication on you, your organisation and your career
  • Identify common communication barriers and how to remove them
  • Improve your listening, speaking and written communication skills
  • Boost your in-person communication skills as well as mastering effective communication in video calls
  • Appreciate the influence that context and culture have on effective communication

In a world where texts, emails and tweets are often sent without a second thought – and we often work at a distance – the importance of a considered and effective approach to communication has never been greater. What’s more, recent research among employers has shown communication as the number one skill they are looking for in finance professionals.

This course demonstrates how to choose and use appropriate communication methods to achieve your goals. You'll discover how to plan and evaluate your communication activity, while improving your listening, speaking and writing skills. You'll also be able to overcome barriers and successfully communicate across different cultures and challenging professional situations.

Communication in a professional context

  • The role of communication
  • Why communication matters in the workplace
  • The essence of effective communication
  • The role of thinking and feeling
  • Understanding your audience
  • Accessible and inclusive communication
  • Inclusive language

Thinking about communication as a process

  • The communication process
  • The GAMMOC model of communication
  • Thinking about goals and outcomes
  • Thinking about audience and context
  • Thinking about messages and methods
  • Choosing your communication method
  • Balancing formality and timing
  • Evaluating your success

Why communication goes wrong

  • Dealing with problems
  • Diagnosing communication breakdowns
  • Common communication barriers
  • Communicating with non-specialists

Communicating in writing

  • Effective writing
  • When to choose written communication
  • Making the most of email
  • Thinking about visual design
  • The importance of editing

Communicating in person

  • Speaking up and listening properly
  • What's special about speaking?
  • Understanding and using body language
  • Establishing rapport
  • Communicating on video calls
  • Speaking up in meetings for quiet people
  • Delivering a great presentation

Considering context and culture

  • Putting things in context
  • Communicating when working remotely
  • Communicating during a crisis
  • Communicating change
  • Communicating during restructure
  • How culture impacts communication

Anna Faherty is a writer, editor, researcher and educator who works across the publishing, museum and science communication sectors.

She collaborates with a diverse range of organisations to help them develop profitable products and effective, audience-focused communications. Her clients include the British Museum, Oxford University Press, Pearson and the V&A.

A scientist by training, Anna built up almost two decades of commercial product development and management experience, gained in higher education and professional publishing, before setting up her own consultancy business. She has also served as the Trustee of a small local museum and is sensitive to the needs of international audiences, having studied and worked in the UK, Australia, South Africa and the Seychelles.

Anna has delivered workshops and webinars for ACCA and the AIA and has lectured at City University, Kingston University, Oxford Brookes University and University College London. She is the author of two books (both published by Wellcome Collection) and her research paper on novel business models was recognised by an international award for excellence.

You can find out more about Anna's professional experience at:, or follow her on Twitter at @mafunyane.

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ACCA partner with to provide high quality CPD for members. As an ACCA member, you are required to complete at least 40 relevant units of CPD each year, where one unit is equal to one hour. 21 units must be verifiable; the other 19 can be non-verifiable.

Verifiable CPD
Your course counts as verifiable CPD, if you can answer "yes" to these questions:

  1. Was the learning activity relevant to your career?
  2. Can you explain how you will apply the learning in the workplace?

You select courses that meet these criteria, and as you complete each course you get a CPD certificate so you can provide ACCA with the evidence that you undertook the learning activity.